SERPTheory was created to document structured, real-world SEO testing in a transparent and data-driven manner. The goal is simple move beyond opinions and publish measurable search insights.
Why SERPTheory Exists
The SEO industry is filled with generalized advice and recycled strategies. SERPTheory focuses on controlled experiments, ranking behavior analysis, and measurable outcomes conducted on a fresh domain.
Methodology
- Hypothesis-driven SEO testing
- Controlled on-page and structural changes
- Performance measurement via Google Search Console
- Transparent reporting of outcomes
- Continuous refinement based on observed data
Built by an SEO professional focused on understanding search systems through experimentation and structured analysis.