Launching SERPTheory: Baseline SEO Metrics (Day 0)
SERPTheory is a newly launched domain created to document structured SEO experiments and measurable search performance insights. The objective of this platform is to move beyond generalized SEO advice and instead publish controlled, data-driven observations based on real implementation.
This article captures the Day 0 baseline metrics before any significant ranking activity begins. All future experiments and growth analysis will be compared against this reference point.
Domain & Technical Setup
- Domain Name: serptheory.in
- TLD: .in
- Domain Registration Date: 21-Feb-2026
- Hosting Provider: Hostinger
- Theme Used: Kadence (Lightweight & Performance-Focused)
- Core Plugins Installed:
- Rank Math SEO
- WP Mail SMTP
- Caching Plugin
- WPForms Lite
The site has been intentionally built with minimal plugins and a performance-first structure to ensure clean technical signals from the beginning.
Google Search Console & Analytics Configuration
The following configurations were completed immediately after domain setup:
- Google Search Console verified on: 21-Feb-2026
- XML Sitemap submitted: /sitemap_index.xml
- Homepage manually requested for indexing
- GA4 property connected and tracking active
At this stage, no manual backlink building has been performed, and no external traffic sources have been introduced.
Baseline Performance Metrics (Day 0)
At the time of publishing this article, the domain shows the following metrics:
| Metric | Value |
|---|---|
| Total Clicks | 0 |
| Total Impressions | 0 |
| Average Position | — |
| Indexed Pages | 0 |
| Total Published Pages | 5 |
These numbers represent the true baseline state of the domain prior to publishing structured SEO experiment content.
Initial Indexation Status
- Homepage indexation: Pending
- Sitemap processing: Submitted and awaiting full processing
- Coverage errors: None detected (as of Day 0)
- Backlinks: 0
- Brand search visibility: Not yet ranking
Since the domain is newly registered, it is expected that impressions and ranking data will take time to appear.
Initial Observations
- The domain has zero historical authority.
- No backlinks or referral signals exist.
- Only foundational pages are live (Home, Experiments, Case Studies, About, Contact).
- No keyword-targeted blog content has been published yet.
- Search Console property has been verified early to monitor first indexation events.
This creates a clean experimental environment for future SEO testing.
30-Day Projection
Based on typical indexation timelines for fresh domains, the following outcomes are projected within 30 days:
- Homepage indexed within 7–14 days.
- Initial brand impressions appearing within 14–21 days.
- 5–10 pages indexed after consistent publishing.
- No meaningful traffic without targeted keyword content.
- Early ranking signals likely to appear for low-competition terms.
These projections will be evaluated against actual performance data in future updates.
This article establishes the baseline performance reference for SERPTheory. All upcoming SEO experiments, structural changes, and ranking observations will be measured against these Day 0 metrics to understand real-world search behavior on a fresh domain.