Experiments

This section documents structured SEO experiments conducted on SerpTheory. Each test follows a defined hypothesis, execution plan, and measurable outcome using real data.

Experiment Framework

  • Define hypothesis
  • Implement controlled change
  • Track performance in Google Search Console
  • Measure impressions, CTR, and ranking shifts
  • Document results transparently

All Experiments

  • Launching SERPTheory: Baseline SEO Metrics (Day 0)
    SERPTheory is a newly launched domain created to document structured SEO experiments and measurable search performance insights. The objective of this platform is to move beyond generalized SEO advice and instead publish controlled, data-driven observations based on real implementation. This article captures the Day 0 baseline metrics before any significant ranking activity begins. All future…